© The Lab(Concept)2024
Mercedes Benz
Classical music as the language of luxury, from the concert hall to the touch of the car
The question
What if luxury was a feeling, not a product?
What I took from it
Music has the power to steer a feeling. When a concert hall becomes a luxury car, the transition feels inevitable.
A self-initiated concept film that connects the world of classical music with automotive luxury. It opens on a conductor leading a philharmonic orchestra, widens to the concert hall, and lets the music slowly carry the camera into close-ups of the hall’s luxurious details. Those close-ups flow into close-ups of the car, and finally into a full reveal of the Mercedes.